Putting the ‘social’ into ‘social media’

I’ve just been having a clear-out of people I was following on Twitter. Don’t worry, it’s not anyone whose tweets I read and interact with, it’s people who’ve obviously stopped using the platform. Some accounts hadn’t been used for several years and I couldn’t even remember some of the people.

It reminded me that at the very heart of social media is the notion of being ‘social’. I think it’s quite easy to forget that sometimes. I frequently see people and businesses who are new to social media simply using it as a loudspeaker. In this ‘digital age’ it’s easy to get online, and I can see why people are drawn to using social media as a means to promote themselves and/or their business.

Now, let’s be clear, I’m no social media expert and I’ve had no training in social media. I do use it though…a lot! For all its faults, it offers so much. I often joke that I wouldn’t have any friends if it wasn’t for Twitter, and maybe, this isn’t that far from the truth. Perhaps one of greatest joys in life (for me anyway) is meeting people in person whom you know online. I’ve met so many wonderful people over the years, and I count many of them to be my closest friends.

But, if you’re new to social media, it can be daunting. It’s hard to know where to start (and where to stop), so I thought it might be useful for me to share, from my own experience, some tips and ideas to help you navigate social media if you’re just starting out and would like to use it for promoting yourself and/or your business:

ONE

Setting up your account is the easy bit, it’s then the hard work starts. Setting up is easy, but now you have to manage, grow and run your account, and that’s a whole new challenge. Try and do a bit of planning before you make your accounts live;

TWO

Whatever platform you’re going to use, whether it be Facebook, Twitter or Instagram, use it regularly. Particularly if you’re going to use it for promoting yourself and/or your business, I personally think you need to be doing something most days. That doesn’t mean you can’t take a break from it occasionally, and it doesn’t mean you have to be on there 24/7, but I think that a regular presence is necessary;

THREE

Don’t expect people to follow you back just because you follow them. These days, I’m quite picky. I tend to follow people back only if I’m interested in their posts, or they’re clearly interacting (or are going to interact). Trust me, it’s by being social, by chatting to other people and getting to know them, and by interacting with what they post that you’ll acquire followers (and hopefully friends too);

FOUR

Don’t just use social media as a loudspeaker to promote you and/or your business. Some people say that you should apply an 80/20 rule, that is to say only 20% of your content is advertising. On busy platforms such as Twitter, even 20% can be a lot. Take the time to be social first because from experience, I know that will reap rewards further down the line if you want to use social media for promotional purposes;

FIVE

It’s a slow process. It’s a very slow process. I believe that if you really want your social media content and interaction to be high quality, it might take years. I’ve been on Twitter for just over eight years, but it was probably four years before it really took off for me. But again, make the most of the social interaction, because I truly believe this will be the thing which grows your following;

SIX

I’m a firm believer that you and your content should be authentic. Some people choose to use their account just for business, others use it for a mix. I guess that I don’t have that clear divide between work and leisure (I like to think I just have ‘life’) so you get a bit of everything from me. I personally think that’s a good thing because it shows I’m human, and let’s face it, most of us would rather interact with other humans than faceless machines;

SEVEN

Take your time. Think before you post. Remember that even if you go back and delete something you’ve posted, it’s probably already been archived somewhere, and it’s dead easy to screenshot these days. Maybe sticking to the mantra that you shouldn’t post anything online which you wouldn’t say to someone’s face isn’t a bad idea;

EIGHT

Remember that what you post reflects you and/or your business. That includes things you share/retweet/repost. Again, think before you post;

NINE

Don’t correct other people’s spelling and grammar. I try my best to check the spelling and grammar of my posts, but even then, mistakes happen (we’re all at the mercy of autocorrect too!). When the odd mistake creeps through, I really don’t need this pointing out to me (either publicly or via private message). You won’t make friends online by trying to score points;

TEN

Enjoy it! Sometimes, the best way to approach social media is to just enjoy the journey. Don’t expect too much from it, and again, don’t expect too much, too soon. Tread carefully, be yourself and above all, be social.


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